Case study 1
Helping a cosmetics company to write more professionally
A rapidly expanding company which makes and sells natural skincare products contacted Word Smiths to ask for a proposal to run report writing and letter writing training for its staff.
This company is passionate about providing excellent quality, service and communication. As the company grew, its founders worked with the management team to produce a vision which encapsulated the company’s approach to their business. This vision articulates different aspects of the company’s culture, including the type of service it wants to provide and the way it wants to communicate with customers and colleagues.
Senior managers understand that the way people write influences how the company is perceived by customers and colleagues. They are keen to make sure that the company’s writing ‘brand’ reflects and promotes this vision.
However, at that time many employees were struggling to write effective reports and letters. Some reports were over-long and rambling, which made it hard for readers to understand the point. Some employees seemed to have forgotten or had never been taught the rudiments of written English: how to use the parts of speech to write a sentence, how to construct a paragraph and how to use headings and layout to hammer the message home. These problems were giving a negative impression of the company.
Word Smiths was awarded the contract to design and deliver the required training. Over a period of more than two years, Jane Smith visited the company on a monthly basis, running report and letter writing courses, providing individual coaching and helping the HR department to devise a set of standard letters to use in its recruitment process.
We had excellent feedback from our work with this company, for example:
- I really enjoyed the training – but wasn’t expecting to! Now I won’t be so nervous about writing.
- Thank you for a great day and valuable information.
- So relaxing – such good fun.
- Thank you Jane – you helped me to see how simple it really is.
We also had a very positive reaction from the Director of HR to our letter templates:
- Thanks for these - we are really pleased with them. It was so helpful to have your guidance and good to involve everyone so that we all agree!